MD FActFarm - webpageAdvancing Information Literacy in Today’s Digital WorldA Quick Look
In a fast-paced digital world, we often consume and share information from YouTube, social media, and quick alerts without pausing to verify its accuracy.
As first place winners, our Chrome extension leverages AI to fact-check YouTube videos, helping users navigate misinformation and make informed decisions.

| My Role
Product Manager
& Co-designer
| The Team
Mimp Bunlert
Prem Bhumimars
Wendi Zheng
| Timeline
36 hours
| Tools
Figma
GitHub
Python
HTML

The Problem

The Pen is Mightier Than the Sword

In this age of rapid information exchange, the rise of fake news and misinformation poses increasingly pervasive threats to the digital landscape, often accepted without verification and reinforced within social networks that echo similar values and opinions.

48%
of young people are seeing misleading
content every day(UK Safer Internet Cafe, 2021)
15%
of the most habitual news sharers were
responsible for spreading 30-40% of fake news(Ceylan, Anderson & Wood, 2022)

How might we combat misinformation and promote truth in digital spaces to foster a more informed society?

The prompt

Defining the AI Agent: Confidence Metrics & Information Extraction

We provided the Fact Checker AI Agent with a clear prompt, defining its role, task, inputs, confidence intervals, and the methodology for calculating the confidence score.

The AI calculates the score by assigning a binary confidence rating to each identified pain point, then averaging these scores to determine the overall confidence.

Lastly, the AI evaluates accuracy and verifies sources by compiling a structured table that maps each claim to its corresponding references, ensuring transparency and traceability.

The process

Fetch.ai: Using Agentic AI to Collaborate and Synthesize Insights

The MD FactFarm browser extension streamlines data analysis by extracting video titles, transcripts, and user comments from a YouTube URL via API. Leveraging Fetch.ai’s AI agents, one processes the gathered data alongside a user prompt and communicates with the Fact Checker AI Agent to efficiently consolidate and verify information.

The product: Design decisions

MD FactFarm: Honesty Scores and Verified Insights

MD FactFarm assigns a color-coded honesty score to evaluate a video's reliability. It also provides a summary explaining the rating and highlighting key inaccuracies.

Below the confidence score, a table categorizes pain points and includes verified citations for transparency.

The pitch

Empowering Critical Thinking Through AI-Driven Fact-Checking

Our pitch highlighted the issue of accepting information at face value and presented a solution addressing two key pain points: Convenience - easy access to fact-checking via a Chrome extension, and Empowerment - fostering critical thinking for confident navigation of the digital world.

Retrospective

Overcoming Communication and Scoring Challenges to Deliver Reliable AI Solutions

Reflecting on Judging Day, we’re proud to have pitched our product and launched it successfully, earning first place in Fetch.ai’s sponsorship prize. This recognition highlighted the hard work and innovation that went into meeting our product goals.

Along the way, we tackled significant challenges, such as refining agent interactions within the constraints of web architecture (i.e., navigating issues like latency, scalability, and data consistency) and determining the best approach for calculating confidence scores using binary ratings. While we’re thrilled with our results, given more time, we’d focus on further enhancing the precision of our scoring methodology.