MD FACTFARM — WEBPAGE
Advancing Information Literacy in Today's Digital World
In a fast-paced digital world, we often consume and share information from YouTube, social media, and quick alerts without pausing to verify its accuracy. As first place winners, our Chrome extension leverages AI to fact-check YouTube videos, helping users navigate misinformation and make informed decisions.
PM TakeawayAs a product manager, my biggest takeaway was personal: this was my first time leading cross-functional collaboration with engineers and designers under real time pressure. Making fast, decisive product decisions while keeping the team aligned taught me that clarity and trust are just as important as the idea itself.
My Role
Product Manager & Co-designer
The Team
A 4-member team of engineers and designers
Timeline
36 hours
Tools
Figma / GitHub / Python / HTML
The Pen is Mightier Than the Sword
48%
of young people see misleading content every day (UK Safer Internet Cafe, 2021)
15%
of the most habitual news sharers were responsible for spreading 30–40% of fake news (Ceylan, Anderson & Wood, 2022)
HMW Question
“How might we combat misinformation and promote truth in digital spaces to foster a more informed society?”
Defining the AI Agent: Confidence Metrics & Information Extraction
We provided the Fact Checker AI Agent with a clear prompt, defining its role, task, inputs, confidence intervals, and the methodology for calculating the confidence score. The AI calculates the score by assigning a binary confidence rating to each identified pain point, then averaging these scores to determine the overall confidence. Lastly, the AI evaluates accuracy and verifies sources by compiling a structured table mapping each claim to corresponding references.
Fetch.ai: Using Agentic AI to Collaborate and Synthesize Insights
The MD FactFarm browser extension streamlines data analysis by extracting video titles, transcripts, and user comments from a YouTube URL via API. Leveraging Fetch.ai's AI agents, one processes the gathered data alongside a user prompt and communicates with the Fact Checker AI Agent to efficiently consolidate and verify information.
MD FactFarm: Honesty Scores and Verified Insights
MD FactFarm assigns a color-coded Hippo-Honesty Score to give users an at-a-glance reliability rating for any YouTube video. The score is paired with a Harvest Summary: a concise AI-generated explanation of the rating that surfaces key inaccuracies without overwhelming the user.
Empowering Critical Thinking Through AI-Driven Fact-Checking
Our pitch highlighted the issue of accepting information at face value and presented a solution addressing two key pain points: Convenience — easy access to fact-checking via a Chrome extension, and Empowerment — fostering critical thinking for confident navigation of the digital world.
Overcoming Communication and Scoring Challenges to Deliver Reliable AI Solutions
Reflecting on Judging Day, we're proud to have pitched our product and launched it successfully, earning first place in Fetch.ai's sponsorship prize. We tackled significant challenges such as refining agent interactions within the constraints of web architecture (latency, scalability, data consistency) and determining the best approach for calculating confidence scores using binary ratings. Given more time, we'd focus on enhancing the precision of our scoring methodology.
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